THE PAIN - STAKEHOLDER MISALIGNMENT
One of the top companies in the pharma industry came to FENIX with a business challenge to overcome.
The global organization had different kinds of internal workstreams related to competitive intelligence, all with different budgets and different research scopes.
By centralizing their source of truth in one unique platform, they could look at the market and competitive environment through their own standardized lens. FENIX also had to balance representation of each TA’s respective nuances.
The client company was in a great position to reimagine what best practice could be and outsourced the building and maintenance of their vision to FENIX.
THE SOLUTION
After aligning needs, the FENIX team, a mix of Consulting+Labs, started working on a personalized solution that included:
- Three TA-specific, multi-device dashboards, with real-time market intelligence that centralized all the information into one source of truth. The dashboards are currently used as a unique knowledge repository by the pharma company and fully maintained by FENIX.
- An interactive and multi-device map that allows them to surf through the current market landscape, highlighted by its user experience and non-linear navigation mode.
- A content blast mechanism with multi-device notifications, in addition to inbox email, to alert internal stakeholders of key market news and insights.
THE RESULT
Delivered ahead of schedule by FENIX, still fully implemented, resulting in more than 300 global staff using the client org’s personalized solution daily as one source of truth. The convincingly high level of engagement the client has achieved gives FENIX confidence it delivered on its value promise.
THE RESULT
Delivered ahead of schedule by FENIX, still fully implemented, resulting in more than 300 global staff using the client org’s personalized solution daily as one source of truth. The convincingly high level of engagement the client has achieved gives FENIX confidence it delivered on its value promise.
LET’S BUILD SOMETHING TOGETHER
Have any questions for the Labs team? Find out why those who work with FENIX consistently provide positive comments about working with FENIX Labs.
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